The Eureka Moment May Be An Important Part of the Memory-Making Process

Learn more about the aha! moments that may help sudden solutions turn into long-lasting memories.

By Sam Walters
May 16, 2025 10:20 PMMay 16, 2025 10:23 PM
Eureka moment woman at desk
(Image Credit: Monkey Business Images/Shuttertstock)

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There’s something so satisfying about surprising “aha!” moments — those strange instances of insight that strike when you’re struggling with a problem and arrive at an answer suddenly, seemingly without warning. But is satisfying all that those moments are?

Apparently not, as it turns out that the flashes of inspiration you feel when a solution finally bursts into your brain are much more than pleasurable. They’re also an important part of your memory-making process.

Tied to surges of activity in your brain, these moments may shape your ideas into stronger memories, a new neuroimaging study suggests. Published in Nature Communications, the results may adjust the way we approach education, as environments that encourage learners to explore problems and experience “eureka” moments may lead to longer-lasting learning.


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